ESL go.com's "False Advertising" business English grammar conditional class
Read this short complaint about false advertising. This will be used as a context for some grammar work with conditional sentences.
Retrieved 10/12/2003 http://www.resellerratings.com/seller1496.html
This company advertised a disk that they were unable to
ship. They had no stock and were unable to obtain it. I
relied on their ad when making the order, and would have
selected another company if they had advertised accurate information.
Grammar: "He would have selected another company if they had advertised accurate information" is an example of a conditional sentence. In this case it's a past conditional; the situation happened in the past.
Past conditional: If this company had advertised accurate information, they wouldn't have received this complaint.
Present conditional: If this company advertises accurate information, they won't receive customer complaints.
Type the correct conditional into each box. Do not use contractions (use you I would, rather than I'd).
So, past conditionals get If + subject + had + past participle, and would + have + past participle.
Look for chances to practice talking about advertising on the business English message board.
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Since I have some expereince with internet marketing, I keep an
online advertising blog which has information on web site advertising.